Deal Breaker: SAFA will speak with SABC about a new TV rights agreement
According to information obtained by iDiski Times, the South African Football Association intends to finalize a contract extension with the SABC before the present agreement expires in October.
The football association will start those showdown negotiations in the coming days after experiencing a love-hate relationship in the past amid numerous disagreements on financial arrangements.
The SABC will attempt to broadcast all Bafana home games, the ABC Motsepe League National Play-offs, the Banyana Banyana and Hollywood Bets Super League, the final of the SASOL League Women's National Play-offs, and the SAB National Championship.
This is in spite of SAFA previously claiming that, based on what they are receiving, the SABC has been providing them with very little in recent years.
However, despite its desire to obtain these rights, the SABC has reportedly struggled to secure advertisements to support such coverage, and this problem has apparently been for some time—unlike SuperSport TV, according to the source.
Without ads, broadcasters will struggle, Because of this, SuperSport [despite being a paying channel] was able to secure Samsung and McDonald as its exclusive sponsors for the DStv Premiership matches, the insider claimed.
When Lydia Monyepao, the CEO of SAFA, took office earlier this year, she declared that the issue of broadcasters was her main priority.
The TV rights issue has always been there, Monyepao said to the iDiski Times on Friday in Durban.
I believe that since our contract with the SABC expires at the end of October, it was at the top of our priority list. In fact, even before Tebogo Motlanthe resigned, I was aware that it needed to be completed.
But now that Banyana and Bafana have qualified for the Women's World Cup and the Africa Cup of Nations finals, we are back to business as usual. We have been interacting with the SABC and discussing the future, and I believe things are going well thus far.
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